According to entrepreneur, former Facebook exec, and author Garcia Martinez, success is a combination of a whole lot of luck and a really great pitch. There’s a lot of helpful advice and a heavy dose of reality to help you navigate your entrepreneurial decisions.

This book summarizes the human experience of joy, creativity, and the process of total involvement with life, which the author refers to as “Flow,” the condition of heightened focus, productivity, and happiness that we all intuitively understand and hunger for.

Ask : The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level

108 Proven Split Test Winners is a free book (you just pay shipping) by the DotComSecrets Lab. This is the same company that created Click Funnels, so they know a thing or two about split testing and funnels.

Talking about money isn’t always easy, but when it comes to starting your business with others, it’s important to have the discussion up front. Slicing Pie, by Mike Moyer, is about how to treat each other fairly as your business starts to make money. The life of an entrepreneur is about trying to improve people’s lives. Yet oftentimes, once the business starts to make some serious money, people who were broke when they got started, can often become greedy as they fear that they’ll get burned from their partners. Why? Because of equity. Often not at all intended, there’s a perception of deliberate injustice that results in a lack of trust.

What We Like About It:  Elements of Style is a classic book that has been required reading for...