Ever wonder how marketers make money by giving away free stuff? This audio book breaks down how marketers can give away a free product, just charge shipping and still make money. Although the public is getting very savvy to this technique, and there are a lot of things that can go wrong (like not getting product in time to do fulfillment), it is a tactic that has been around a very long time. With many case studies, this book will walk you through the steps and explain the methods being used. Use these ideas to build from and come up with your own approach.

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