Why We Like This Book: This ingenious little book uses very few words to make a very big point. What I love about the book is that author Howell J. Malham Jr. combines the art of storytelling and analogy to explain the difference between an idea and the implementation of it.
He explains the 4 steps of strategizing, then provides example after example of how a successful strategy can create earth shattering results. He also reminds us that ROI shouldn’t always determine who or what in this world needs saving, and when.
Many people think they have a strategy, when they actually have a plan. This visual, simple and witty book is a crucial first step to any business.